Monthly Archives: April 2018

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What Facebooks News Feed Changes Mean for Your Business Page

By |2018-04-19T11:50:22-05:00April 19th, 2018|Digital Marketing|Comments Off on What Facebooks News Feed Changes Mean for Your Business Page

What Facebooks News Feed Changes Mean for Your Business Page Facebook recently shook the digital marketing world with the announcement of their News Feed algorithm change which puts a priority on personal accounts over business pages. This understandably meant a lot of anxiety among business owners who have invested a lot of time and effort in their Facebook business page. While the Facebook news feed changes that have just been rolled out will definitely decrease your page’s organic viewership, that doesn’t mean all is lost in terms of your company’s Facebook marketing and viewership. Here’s a brief overview of what Facebook’s news feed changes mean for you and your business and how you can still survive and thrive in the new world that Facebook is becoming. With their latest news feed update, Facebook is essentially prioritizing personal interaction and “meaningful conversations” over business “broadcasting.” According to Mark Zuckerberg, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.” Facebook is starting to adjust their News Feed in favor of: Personal posts from family and friends Personal posts looking for advice or recommendations from family and friends Posts from Groups, since this is where a lot of person-to-person interaction occurs Posts that generate long comments (in other words, posts that someone took the time to respond to and didn’t just hit the like button… a thoughtful, length, [...]

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Google Reviews: Why They Matter So Much

By |2018-04-12T14:26:11-05:00April 11th, 2018|Digital Marketing|Comments Off on Google Reviews: Why They Matter So Much

The Importance of Google Reviews in Your Local SEO & Marketing Strategy Have you ever searched for a product or service and found a company that looked like they could meet your needs? Did you take it one step further and see what kind of reviews the company had? The product or service might look great, but if the reviews are questionable, did you look for another company to help you? Reviews can literally make or break a local business. Most people who search online for the products and services (and who doesn’t) rely on online reviews to help them make buying decisions on everything from vitamins to mobile phones, to collector vintage cars. Reviews for local small businesses can also be a major contributor to ranking higher in local search results in addition to other online marketing efforts. In the case of Google, the search engine giant clearly places a high value on local businesses that have consistent reviews. And along with other contributing factors, Google places these businesses in the search results map area with pin drops on the map to show you where those local businesses are located. Local Search Engine Ranking: Why Google Reviews Matter In an area like Pittsburgh, for example, there are literally hundreds of hair salons with countless studios offering virtually the same products and services. Reviews are a major factor in setting one studio apart from another and ultimately leading consumers to a purchasing decision by attracting potential clients to your studio’s website where they can learn [...]