MICHAEL DURKIN * KEYNOTE SPEAKER

Well renowned business consultant and author of “Matching Intentions - Selling from the Heart” Selling is supposed to be fun! Traditional sales training taught that you had to use will power, persistence, determination and pit bull mentality to succeed. Michael will show you how to have fun again and immerse yourself in the creative river that selling was meant to be! Selling from the Heart will show you how to produce sales effectively, efficiently with less effort and better results.

DR. SHELLY A. FRIEDMAN * GUEST EDUCATOR

Board Certified Dermatologist: “Female Hair Loss” Hair Loss affects over 20 million women in the United States, yet most women don't know where to turn for help. We will discuss how dermatologists determine the causes of hair loss in women, and what treatments are available to treat this emotional and

cosmetic problem.

DR. RICARDO MEJIA * GUEST EDUCATOR

Board Certified Dermatologist: “Things that Go Bump on the Scalp” Learn to recognize dermatologic conditions as they relate to hair replacement therapy. Which can you cover, which need to be treated by a physician.

DENNIS MURPHY * GUEST SPEAKER

“The Roller Coaster Guy” Responding to local commercial that used the old “hairpiece that comes loose in the wind” gimmick to promote a roller coaster, Dennis successfully challenged the theme park to let him ride the coaster with his hair replacement system. The story struck a nerve, was picked up by every major news agency in the country and circulated the globe with coverage in the most exotic locals! Learn how to turn a negative into an opportunity.

Create business consistency through the art of top performance. Bring added value to every customer transaction. Offering risk-free trials to grow new business. Raise your visibility through consumer awareness.

MONDAY: DOING BUSINESS IN THE 21ST CENTURY

Customers need to know the full scope of what you offer, what problems you are able to solve for them, and what sets you apart from your competition. Our unique expertise provides your business personalized training, exceeding your business objectives and turning each customer interaction into added profit.

SUNDAY: EXCEEDING YOUR ETHNIC CLIENT'S EXPECTATIONS

Learn the methods, designs and techniques to always deliver the perfect service and design to your ethnic clientele. Exceeding your client's expectations will increase your revenues dramatically!

MONDAY: GUERILLAS ON THE LOOSE! MARKETING STRATEGIES

Guaranteed to get results! Learn what the most innovative minds are doing today to increase their business without increasing their marketing budgets. What is getting new clients so interested that they actually come in and ask how you can help them.

SUNDAY: CLUB W: FEATURING BIOLON

A NEW, innovative, and exclusive material technology that delivers an all-new approach to the Women's market. Perfect for the medical market and even the most discerning of clients, Biolon is the answer to poor hair quality of the past. Join us to experience first-hand why this contemporary product is anticipated to start the next revolution in hair replacement.

MONDAY: ICON & XTS: THE ULTIMATE PROGRAM HAIR

Looking for low maintenance program hair? Come watch us roll out a new twist on how to present, deliver and sell the latest design innovations in the industry, featuring the exclusive Icon with Micro Mesh 2000 and the Thin Skin XTS. This fresh new approach to program selling will teach you how to easily upgrade clients in a challenging economy.

SUNDAY: INTRODUCTION TO BELLARGO AND MICROBELLARGO

A healthy attachment method for women, used for attaching a hair system or hair extensions. Bellargo and Microbellago is a method of hair extensions that does not involve any type of adhesive material and does not require shaving or cutting.

SUNDAY: ENHANCING YOUR BUSINESS WITH LASER HAIR THERAPY

How laser therapy marketing exposes the 70% of the balding population who have never considered purchasing a hair replacement service or product. How lasers work. Why the laser is your best “employee”! Never have an unhappy laser customer: Manage your customer's expectations by knowing what you can and cannot say about laser therapy results. Laser Therapy as the “missing link” to marketing and sales success. How to build a referral network from physicians and salons.

SUNDAY: EXTENTION STRIP STYLING: STRAND-BY-STRAND FUSION

Learn how you can build and expand your extension services and clientele. Presented by industry-leading professionals.

MONDAY: WEFTS, CLIP-ONS AND KERATIN APPLICATION

Presentation of cutting edge products and techniques to enhance your product line and offered services.

MONDAY, 4-7 P.M. CLASS SCHEDULE & COSTS
VARY BY PRESENTING COMPANY.

HOW TO MARKET YOUR BUSINESS IN A “SHE-CONOMY”

Training guide for marketing to women combined with an advanced, seamless cutting demonstration. 85% of all brand purchases are made by women. Learn how to appeal to and keep your female clients and how to deliver “Salon Style” results that turn clients into fans.

INSTRUCTORS: LANCE CENTOFANTI AND STEVE IZZO, 4-7pm * $99

CUTTING EDGE MARKETING:
WHAT THE SUCCESSFUL RETAILERS ARE DOING
The most successful retailers all have things in common in how they grow their business, client bases and revenue. Put your business on the Cutting Edge. This is the place to find out how.

INSTRUCTOR: STEVE LEVY, 4-6pm * $99

COMPREHENSIVE MARKETING CLASS AND WORKSHOP
Think you can't sell a high-ticket service in a down economy? Considering the purchase of a clinical laser device? Aren't making money with the one you already have? This class is for you! Proven sales formulas, marketing strategies (TV, Radio & Print), Laser Program Contracts, Before and After Photos result in long-term, happy customers. All products available for purchase.

INSTRUCTORS: JOHN VINCENT AND
DR. SHELLY FRIEDMAN, 4-7pm * $99